About Us

I’ve always been really drawn to history and visual art, especially how fast pop culture evolved throughout the 20th century. After World War II in particular, things moved quickly. Every decade—and sometimes even different parts of the same decade—had its own very clear look in music, art, and pop culture. Fashion changed the most of all.

The 1960s are probably the best example. The early, mid, and late ’60s all felt totally different from each other. If someone from 1960 suddenly showed up in 1969, the world would’ve felt completely unrecognizable. Trends were changing constantly, and there always seemed to be something new right around the corner.

During that time, a lot of designers were pushing things in new directions. One of the biggest inspirations for me is Emilio Pucci. What he was doing felt completely fresh at the time—those bold swirls, colors, and patterns were a huge contrast to the stripes and plaids that came before. Most people had never seen anything like it. That eventually evolved into the loud prints and clashing paisleys that showed up later in the decade.

The early ’70s started off with the hippie look and then shifted into the sleek, shiny simplicity of the disco era. Designers like Halston introduced new fabrics like Ultrasuede and iconic pieces like the wrap dress in the mid-’70s. Then the ’80s took things in a whole different direction—moving from the clean yuppie look to bright primary colors, shoulder pads, fluorescents, oversized sweaters, and distressed denim.

Fashion has always swung back and forth between classic and experimental. There’s usually a traditional look in the background (and there probably always will be), but there’s also room for something more expressive and creative. It feels like we’ve been stuck on one side of that pendulum for a long time now. Somewhere around the mid-’90s, prints—especially for men—started playing it very safe, relying mostly on plaids and stripes. Women’s fashion would bring in florals now and then, but not much beyond that.

I think we’re long overdue for something new. Thanks to digital fabric printing, we’re no longer limited to traditional screen printing. That opens the door to more complex, detailed, and creative patterns that don’t have to follow simple shapes. We’re living in a time where creativity really doesn’t have many limits.

I got bored seeing the same patterns recycled season after season, especially in men’s clothing. So much of it feels like endless variations of blue. I wanted something different—something I couldn’t find anywhere—so I decided to create it myself.

My patterns are completely one of a kind. They’re highly detailed, with thousands of colors that create subtle differences from one design to the next. They also change depending on how you look at them—up close versus from a distance—almost like getting two looks in one.

I believe it’s time to move past the limits of traditional patterns and fully embrace the technology we have now. I’m excited to be part of that shift, to give people access to something new, and to help push fashion forward. Thanks for being part of that journey with me.

-K Begovich